How To Sell On WhatsApp - Johannes Mansbart (Founder of Chatarmin) | Ep. 02

Johannes Mansbart shares how WhatsApp transforms customer service into a revenue generator in ecommerce, how to nurture clients and increase CLV—from personalized marketing to operational efficiency—and why it’s fundamental for ecommerce brands.

Key Takeaways:

• Treat customer support as opportunity; learn from & be close to customers.

• Analyze who are your best customers & create more of those.

• Make support tickets your best sales channel & boost CLV.

Timestamps:

(0:00) - Introduction

(1:37) - Johannes’ Entrepreneurial Journey

(4:11) - Why should Ecommerce Businesses Use WhatsApp?

(6:40) - Customer Support Is a Gift, Not a Burden

(9:28) - The ROI of a positive customer support ticket

(12:08) - How to Stay Lean: Validate Before Launching

(15:20) - How to Nurture Ecommerce Leads with Educational Content

(15:53) - For Which Businesses Does WhatsApp Work Best?

(18:23) - WhatsApp as Lead Generation Channel

(20:30) - Focus Beats Diversification—Stick to One Thing & Don’t Stop Too Early

(23:56) - Advice for Business Owners and Entrepreneurs

Check out ⁠the full transcript on Forwrd Thinking⁠.

Resources:

Chatarmin: ⁠www.chatarmin.com⁠

Connect with Johannes: johannes@chatarmin.com & ⁠LinkedIn⁠

About the Guest: Johannes Mansbart

Johannes is the founder of Chatarmin.com, a company providing WhatsApp marketing tools for ecommerce platforms.

As a serial entrepreneur with a background in online marketing and his “no bullsh*t” approach, he brings in a unique expertise and interesting views to WhatsApp for ecommerce businesses.

About the Host: Christian Hoppe

Chris started his journey in marketing and ecommerce 15 years ago and quickly made a name for himself by scaling the D2C operations for waterdrop from $5 million to $100 million in just three years.

His expertise has also led him to work as a fractional CMO with multiple 7- to 9-figure brands.

Today, he drives growth for winning ecommerce brands through Forwrd Agency, while also investing in and operating his own portfolio of businesses.

Connect with Chris: ⁠LinkedIn⁠⁠⁠ & ⁠X/Twitter⁠⁠

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Contact us at: ⁠⁠chris@forwrdthinking.com