How to Build and Lead High-Performance Teams - Bermet Markut | Ep. 04

Is leadership age restricted? Already leading an 8-people team with 22 years, Bermet shares about her experience & what makes a good leader. We discussed: • How to find great talent, and how Assessment Centers provide a great experience for candidates • Learn how to hire so you don’t have to fire. And how to let people go, the right way (if you really have to) • How to help low-performers grow and become outperformers (within months). • How to combine the best of both: in-house teams & agencies. • How to set measurable goals with OKRs & set the right incentives. Timestamps: (0:00) - Introduction (2:00) - Leading an 8-People Team at only 22 Years Old (5:17 - Is Leadership Age Restricted? (6:38) - How to Lead Teams Based on Trust and Open Communication (9:28) - In-House Teams vs Agencies—What’s Better? (13:31) - How to Hire So You Don’t Have to Fire (18:11) - What to Do When a Hire Isn’t Working Out (24:18) - Help Low-Performers Become Outperformers (Within Months) (27:11) - How to Measure Success with OKRs (32:24) - Advice for New Leaders Check out the full transcript on fowrdthinking.com Resources: Connect with Bermet: //www.linkedin.com/in/bermetmarkut About the Guest: Bermet Markut With only 22 years, Bermet already led an 8-people team at waterdrop, where she helped grow D2C to $100 million revenue and led the international expansion across Europe and the US. She also led the ecommerce strategy for BRUNA The Label, one of the most successful D2C jewelry brands in Europe, and is currently heading online and D2C at Löwenanteil. Bermet is a highly respected leader in the ecommerce industry, with vast experience around building high-performance teams, and has advised many brands around ecommerce & D2C, goal settings and OKRs and more. About the Host: Christian Hoppe Chris started his journey in marketing and ecommerce 15 years ago and quickly made a name for himself by scaling the D2C operations for waterdrop from $5 million to $100 million in just three years. His expertise has also led him to work as a fractional CMO with multiple 7- to 9-figure brands. Today, he drives growth for winning ecommerce brands through Forwrd Agency, while also investing in and operating his own portfolio of businesses. Connect with Chris: LinkedIn - //www.linkedin.com/in/christianmhoppe X/Twitter - //twitter.com/christianmhoppe 🎙About Forwrd Thinking Forwrd Thinking delivers straightforward advice and discussions on growing ecommerce businesses through its podcast and newsletter. It focuses on practical strategies and real-world insights for direct-to-consumer success. Get every update—follow and subscribe now 👇 Blog & Newsletter - //www.forwrdthinking.com Podcast - //www.youtube.com/@ForwrdThinking YouTube - //www.youtube.com/@ForwrdThinking Spotify - podcasters.spotify.com/pod/show/forwrdthinking Apple Podcasts - //podcasts.apple.com/es/podcast/forwrd-thinking/id1743974330 X / Twitter: //twitter.com/Forwrd_Thinking LinkedIn: //www.linkedin.com/company/forwrd-thinking Want to be a guest or sponsor an episode? Contact us at: chris@forwrdthinking.com